Theses (MBA In Healthcare Management)

Malaysian university students undertook online learning during the Covid-19 pandemic, mainly through virtual learning environments. This study aims to investigate students’ actual use behavior of virtual learning environments, the factors that influence actual use behavior, the moderating effect of network connectivity on this relationship, as well as challenges faced by students while using this technology. To test the hypotheses that the modified Unified Theory Acceptance and Use of Technology 2 variables affect actual use behavior, an online survey was distributed via email to IMU students. The results after analysis showed that hedonic motivation, perceived usefulness, and perceived ease of use significantly affected actual use behavior, while network connectivity had no significant moderating effect on these relationships. Moreover, hedonic motivation had the strongest effect on actual use behavior, followed by perceived usefulness. Also, key challenges include high cost associated with usage, and inadequate network connectivity. These results indicate students will be inclined to accept the technology if there is high hedonic motivation, perceived usefulness, and perceived ease of use. Universities should focus on enhancing these factors to increase acceptance of this technology among students, as virtual learning environments have untapped potential for distance learning. Keywords: Virtual Learning Environment; Network Connectivity; COVID-19; Technology Acceptance

Travel insurance is becoming more widely recognised as a critical financial safeguard against unforeseen travel-related complications on a global scale. However, its adoption rate in Malaysia remains below the global average, necessitating a deeper understanding of the contributing factors. This quantitative study investigates the behaviours and perceptions of Malaysian travellers, with a particular emphasis on the Klang Valley region, to provide actionable insights for boosting travel insurance adoption in Malaysia. This study investigates the impact of attitudes, subjective norms, and perceived behavioural control on the intention to purchase travel insurance, using the Theory of Planned Behaviour (TPB) as its foundation. Furthermore, it incorporates insurance literacy as an additional predictor into the TPB model. A bilingual online questionnaire was implemented to gather data from travellers in the Klang Valley, employing non-random sampling. The results indicate that demographic variables, including age, education, income, attitudes, risk perceptions, and travel insurance knowledge significantly influence purchase intentions. These insights can assist the insurance industry and policymakers in promoting travel insurance, thereby fostering socioeconomic development through the tourism sector.